2025 Live Audience Growth Masterclass: 4 Steps To Building Audiences And Revenue
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Bigger audiences. Data-driven strategies. Revenue growth.

Free Audience Growth 
Masterclass

4 Steps to Building Audiences and Revenue
FREE | April 10, 2025 | 10 AM PT/1 PM ET
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You’re working harder than ever...

More emails, more ads, more social posts—but your audience just isn’t growing.

Ticket sales feel unpredictable. Subscriptions are declining. Leadership wants answers, or maybe you are the leader and your board keeps asking, “Why aren’t more people coming?”

What if you could have a clear plan—one that actually works?

That’s exactly what I’m covering in this masterclass.

In this 90-minute no-fluff live training, you will learn how to turn new ticket buyers into loyal attendees, increase donations without endless appeals, and get leadership buy-in for the strategies that actually grow revenue.

Here's What You Will Walk Away With

4-Step Framework

Gain a framework that will help you attract more ticket buyers and
donors.

Avoid Mistakes I Made

Prevent mistakes I made early on in my executive leadership journey.

3 Myths of Audience Development

Discover the false assumptions that could be limiting your audience growth with data-backed research.

Live Attendee Bonus

Attend live and get my exclusive PDF: 11 Real World Examples of Great Audience & Donor Content.

You’re already working hard.
Make sure it’s getting the results you want.

🗓️ April 10, 2025

🕒 10 AM PT 

(12 PM CT • 1 PM ET)

📍Live Virtual Event 

(Link sent after signup)

💰 100% Free

I attribute [ACSO’s] growth to a few different things. The most important: including personal outreach - you can't just send out eblasts or letters and expect a good return. I can't imagine us never not doing a December campaign now. It's become part of our operational DNA like anything else we do. Thank you for helping us to kick start this fundraising vehicle 5 years ago!

— Sarah W., Association of California Symphony Orchestras

I can’t tell you how good it was for the Board to see how a few small changes can make such an immense difference. Your passion and optimism communicated so vividly it was as though you were with us in the room. 

— Laurence K., Former New Zealand Symphony
Board Chair


More often than not, when it comes to business and leadership practices in the performing arts, we’re left to either make it up as we go or continue the dated patterns of our predecessors. Aubrey is an established, 21st Century arts professional with a wealth of knowledge and proven experience who’s passion is to find a better, more inclusive way. It was so nice to be ‘in a room’ with like minded folks who are all looking toward the future of our industry.

— Kevin Doherty, CapRadio

FAQs

Who is this masterclass for?

Anyone in the arts and culture sector looking to grow audiences, increase revenue, and make marketing and fundraising efforts more effective. If you work in marketing, development, or leadership at an arts organization, this is for you.

What if I can’t attend live?

A recording will be available to registrants for a very limited time after the session, but to get the free bonus PDF (and some other bonuses we’ll share), you need to attend live!

How much does it cost?

Nothing! This masterclass is completely free.

How do I access the event?

After registering, you’ll receive a confirmation email with a link to join the session. The link will be live on April 10 at 10 am PT.

How is this different from Run It Like a Business Academy?

The masterclass is a one-time, free event open to anyone to learn about audience growth strategies, while the Run It Like a Business Academy is my flagship program where you actually learn how to implement the strategies that get results. RILAB Academy is the full roadmap and implementation plan.

Meet Your Instructor

Aubrey Bergauer

Hailed as “the Steve Jobs of classical music” (Observer) and “the Sheryl Sandberg of the symphony” (LA Review of Books), Aubrey Bergauer is on a mission to change the narrative for the arts world. With her laser focus on results, audience-first thinking, and love for data, she’s out to rewrite the script for performing arts organizations.

As a powerhouse leader behind the scenes, Aubrey has managed millions in revenue for top institutions like the Seattle Symphony, Seattle Opera, and Bumbershoot Music & Arts Festival. As CEO of the California Symphony, she didn’t just move the needle—she doubled the audience and nearly quadrupled the donor base. Aubrey’s secret sauce? A sharp strategy that blends boosting revenue, driving digital innovation, and putting diversity front and center. She’s helped hundreds of people and organizations do the same, proving time and again that bold leadership is the key to changing the narrative.

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FREE | April 10, 2025 | 10 AM PT/1 PM ET